A fresh take on an out-of-date, stale logo.
A project in which the Market Basket logo was completely redesigned. I realized that the business model itself was highly successful but the aesthetic quality of the brand was not. Working with something that severely lacked modernity - my challenge was to revamp the logo to attract new clientele without alienating existing customers.
I redesigned the logo in Adobe Illustrator, leaving the iconic red color and the general feeling of simplicity while enhancing it with a sans serif typeface and various new visual elements like the handle on the logo to maximize the functionality & aesthetic quality.
Some preliminary sketches and digital iterations I did to initialize the UI and UX design portions of the app interface.
Some preliminary sketches and digital iterations I did to initialize the project.
