Bringing the benefits of direct mail to life.
This project was done for DS Graphics | Universal Wilde’s webinar campaign centered around the promotions and incentives offered by USPS in 2025. It entailed the creation of a trailing edge envelope, an insert, plus a calendar and map to go inside it. The idea was to present the content and add a sense of vibrancy and whimsy to what would be an otherwise boring and uninteresting campaign for most.
To add another layer to this campaign, I was tasked with making a custom animation of the map as well to really hone in on that 1930s cartoon theme. I did this using a combination of Photoshop and Adobe AfterEffects, bringing each and every one of the characters to life by hand and making them interact with each other.
Some sketches and illustrations I did to plan out my ideas. Many of them were also taken and used for the animation portion of the project as well.
